基本情况

    郭凌云，毕业于北京航空航天大学管理科学与工程专业，管理学博士（后），副教授，博士研究生导师，博彩平台排名元光学者，国家留学基金委公派英国南安普敦大学（University of Southampton）访问学者。主持国家社会科学基金项目1项、中国博士后面上项目1项、河北省社会科学基金项目1项及河北省自然科学基金项目1项；作为主研人员参与国家社会科学基金项目4项。出版著作1部，以第一作者或通讯作者在International Journal of Information Management、Internet Research、Electronic Commerce Research and Applications等国际权威核心期刊发表SSCI/SCI论文20余篇，其中5篇发表于JCR Q1区、ABS 3星期刊，3篇连续多年入选ESI高被引论文。现任International Journal of Information Management、International Journal of Hospitality Management等期刊审稿人。

【研究领域】 社会化商务与客户关系管理、数字化营销与运营管理、大数据决策与信息化管理

【本科生课程】 建设法规、工程招投标与合同管理、项目管理

【研究生课程】 论文写作与学术规范

【MBA招生方向】 营销与创新管理

【MEM招生方向】 招投标与合同管理、项目管理

 科研项目

[1] 循环消费下平台以旧换新与消费者社会学习协同机制研究（河北省自然科学基金，编号：G2026202009），起止时间：2026.07至今。

[2] 数字化商务背景下顾客价值共创的驱动机制研究（国家社科基金后期资助一般项目，编号：21FGLB032），起止时间：2021.10至2025.06，项目主持人。

[3] 直播电商下顾客持续价值共创形成机理研究（中国博士后基金面上项目，编号：2023M740967），起止时间：2023.11至今，项目主持人。

[4]社会化商务背景下顾客契合对共创价值影响机制研究（河北省社会科学基金，编号：HB19GL056），起止时间：2019.07至2024.12，项目主持人。

[5]产业互联网环境下中小制造企业绩效合同式服务研究（国家社科基金，编号：17BGL195），起止时间：2017.06-2022.06，第二参与人。

[6]新工业革命背景下后发企业价值网络重构、结构跃迁与开级路径研究（国家社科基金，编号：17CGL004），起止时间2017.06-2022.06，第二参与人。

[7]数字经济背景下河北省中医药产业转型升级研究（河北省社会科学发展研究课题，编号：20210201146），起止时间：2021.08-2024.06，第三参与人。

 代表性学术成果

【学术著作】

[1] 郭凌云. 数字化商务下顾客价值共创驱动机制[M]. 清华出版社, 2026

[2] 郭凌云. 用数字技术激活文化创新活力[N]. 河北日报, 2026

【学术论文】

[1] Guo L, Zhang Y, Zhao Y*, et al. Pricing timing and consumer service under webrooming: competitive strategies for online and brick-and-mortar retailers[J]. Electronic Commerce Research, 2026.

[2] Guo L, Zhang Y, Zhao Y*, et al. Online versus offline encroachment? Channel selection and information sharing strategies in a multichannel supply chain considering consumer webrooming behavior[J]. International Transactions in Operational Research, 2025.

[3] Guo L*,Du Y, Meng S. Feeling Grounded: Exploring the Sense of Groundedness in Cultural Tourism Driven by Live Streaming Technology[J]. Journal of Hospitality & Tourism Research, 2025.

[4] Guo L, Hu X, Lu J*, et al.Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi[J].Internet Research, 2021. ABS3, ESI高被引

[5] Guo L, Hu X, Wei X*, Cai X. The influence of personal motivation and environmental stimuli on customer participation and engagement behavior: the mediating role of experience evaluation[J]. Journal of Hospitality and Tourism Technology, 2020.

[6] Guo L* , Zhang M, Kang K, et al. Transforming followers into fans: a study of Chinese users of the WeChat Official Account[J]. Online Information Review, 2017.

[7] Guo L*, Zhang M, Wang Y. Effects of customers' psychological characteristics on their engagement behavior in company social networks[J]. Social Behavior and Personality: an international journal, 2016.

[8] Wei X , Hao X , Cai X , Guo L*.Knowledge network reconstruction for manufacturing SMEs: from the inter-, internal- and network-level perspective[J].Technology Analysis & Strategic Management, 2025.

[9] Liu P , Li M , Dai D ,Guo L*.The effects of social commerce environmental characteristics on customers' purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value[J].Electronic Commerce Research and Applications, 2021.

[10] Kang K, Lu J, Guo L*, Li W. The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms[J]. International Journal of Information Management, 2021. ESI高被引, 热点论文

[11] Wang Y , Zhang M , Luo N ,Guo L*.Understanding how participating behaviours influenced by individual motives affect continued generating behaviours in product-experience-shared communities[J].Behaviour & Information Technology, 2021.

[12]Zhang M, Guo L* , Hu M, et al. Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation[J]. International Journal of Information Management, 2017, 37(3): 229-240. ESI高被引

[13]Guo L, Zhang M. Influencing factors of relationship benefit based on consumer-brand relationship[C]// IEEE International Conference on Service Operations and Logistics, and Informatics. IEEE, 2015 1-5. (EI: 20161602271759 )

[14]Zhang M, Hu M, Guo L, et al. Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities[J]. Internet Research, 2017, 27(3):839-857.

[15]Liu L, Zhang M, Guo L. Research on influence of suppliers' ability and reputation on brand building of civil aircraft[C]// IEEE International Conference on Service Operations and Logistics, and Informatics. IEEE, 2014: 319-323.（EI：20145000318113）

[16] Kang K, Zhang W, Guo L, et al. Research on ship routing and deployment mode for a bulk[C]// Management Science and Engineering (ICMSE), 2012 International Conference on. IEEE, 2012:1832-1837. (EI: 20131016076116)

[17]Li X, Zhang M, Guo L. Scale of relationship benefits in the context of brand relationship [C]// Management Science and Engineering (ICMSE), 2016 International Conference on. IEEE

[18]张明立, 郭凌云, 李欣. 品牌体验对顾客感知虚拟价值影响研究——苹果品牌与联想品牌形象对比[J]. 广义虚拟经济研究, 2016(2).

[19]刘文华, 张明立, 郭凌云. 服务人员互动风格对顾客忠诚的影响研究: 关系利益的中介作用[J]. 管理学报, 2015, 12(7): 1051-1058.

联系方式：[email protected]

通讯地址：天津市红桥区光荣道8号博彩平台排名东院经济管理学院